Despite the uncertainties, the company achieved a total revenue of THB 20,964 Million in 2024, reflecting an 11% growth, while net profit attributable to shareholders reached THB 2,843 Million, an impressive 48% increase. This growth was driven by both domestic and international markets. In the domestic market, our strategy of maintaining the product price at THB 10, combined with the impactful marketing campaign “Baow Dang Helps Thais Build Their Careers,” successfully resonated with our target audience.

In 2024, the global and domestic economic and social landscapes continue to face multiple challenges.These include geopolitical tensions and conflicts abroad, shifts in national policies due to leadership changes in various countries, and the impacts of natural disasters such as wildfires, floods, and storms. These factors have disrupted international trade and investment, making economic development and stimulus efforts more difficult. Moreover, domestic consumers have become increasingly cautious in their spending due to economic uncertainty. Therefore, adapting to these circumstances is crucial for all sectors to navigate through these challenging times successfully.

As a company operating in the energy drink manufacturing and distribution industry, it is imperative that we understand and respond effectively to these evolving conditions. Our ability to remain competitive in the market depends on consistently delivering high-quality products that create long-term value for consumers and society.

Despite the uncertainties, the company achieved a total revenue of THB 20,964 million in 2024, reflecting an 11% growth, while net profit attributable to shareholders reached THB 2,843 million, an impressive 48% increase. This growth was driven by both domestic and international markets. In the domestic market, our strategy of maintaining the product price at THB 10, combined with the impactful marketing campaign “Baow Dang Helps Thais Build Their Careers,” successfully resonated with our target audience. As a result, sales continued to rise, leading to a recordhigh market share, as our products remained relevant amidst rising living costs.

Recognizing the importance of international business expansion, the company remains committed to developing high-quality products that cater to the specific needs of each market while maintaining global quality standards. Our priority is to ensure customer safety and satisfaction across all the countries in which we operate.Our expansion efforts are not solely focused on quantitative growth but also on sustainable development. We place great emphasis on environmental responsibility and efficient resource utilization, including the development of healthconscious energy drinks and the use of recyclable packaging.

Looking ahead to 2025, the company will continue to focus on developing innovative products that meet global market demands while expanding our international footprint sustainably. Beyond financial performance, we prioritize building strong relationships with consumers and business partners.

In addition to navigating business challenges such as rising raw material, packaging, and operational costs to maximize benefits for all stakeholders, the company remains dedicated to sustainable business practices.This encompasses Environmental, Social, and Governance (ESG) principles, along with adherence to corporate governance best practices, regulations, and industry standards. Notably, in 2024, The Stock Exchange of Thailand (SET) elevated its sustainability assessment to align with international standards under the FTSE Russell ESG Scores framework.

On behalf of the Board of Directors, management, and employees, I would like to extend my sincere gratitude to our shareholders and all stakeholders for their continued trust and support. As we move forward into 2025 and beyond, we remain committed to expanding our energy drink business domestically and internationally,ensuring the long-term strength and stability of our organization.

MISS NUTCHAMAI THANOMBOONCHAROEN

Chairman of the Board of Director