Vision & Mission
Vision
World class product, World class brand
Mission
- People: Develop our people with good attitude, willingness to learn, innovation, accountability
- Work System: Execute with concise and international standard work system
- Organization & Management: Operate with clear objective and understandable responsibility, proper organization structure, and project-based approach
- Technology: Embed technology and innovation in our processes through production, management, sustainability development
- Product: Produce quality and well-known world class product
- Brand: Be wealthy and modern world class brand
- Corporate Image: Be known as world class organization with good governance and social responsibility
OUR GOAL
Ranked no. 1 in Thailand within 1 year (2020)
Ranked no.1 in ASEAN within 3 years (2022)
Ranked no.1 in ASIA within 5 years (2024)