Vision & Mission


World class product, World class brand


  • People: Develop our people with good attitude, willingness to learn, innovation, accountability 
  • Work System: Execute with concise and international standard work system
  • Organization & Management: Operate with clear objective and understandable responsibility, proper organization structure, and project-based approach 
  • Technology: Embed technology and innovation in our processes through production, management, sustainability development 
  • Product: Produce quality and well-known world class product 
  • Brand: Be wealthy and modern world class brand
  • Corporate Image: Be known as world class organization with good governance and social responsibility


Ranked no. 1 in Thailand within 1 year (2020)

Ranked no.1 in ASEAN within 3 years (2022)

Ranked no.1 in ASIA within 5 years (2024)