Message from Chairman

The Company rose to challenges getting through the stage of volatilities that resulted among other things from the intense issue of international trades between the US and China, the Chinese policies written counter to economic slowdown and quite a series of disruptive technologies globally. The Thai economy was set to grow by 2.4% in 2019 versus 4.1% a year ago. Despite what have just been witnessed from the outside, the Company was managed to expand, both locally and overseas, reporting net profits attributed to the owner of THB 2,506 million in 2019, up by THB 1,348 million or 116.3% from the corresponding period last year.

Drought ruining the crops in the country and major economies struggling against the COVID-19 outbreak lie ahead and have impacts all over the places, the Company is poised to take our sales to the next level moving into 2020. Key drivers rest with our strong footprints outside Thailand, which are over time strengthened by our continuous efforts to create brand awareness for CARABAO under the vision “World Class Product, World Class Brand”, thanks in large part to the renowned football marketing platform i.e. our sponsorships with EFL (“CARABAO CUP”) and CFC activated with over 1,000 million fans resided not only in the United Kingdom and the European countries but also anywhere else globally. Our brand in this connection is proven to be made increasingly aware, and likewise our corporate image, getting up the ladder to the top of mind as always intended.

The subject of sustainability development is high on the agenda, being reflected in the Company’s strategic objectives number 2 i.e. becoming a modern organization with technologies built into the surface of management and infrastructure. Key results in relation to human resources are core skill developments and preparations in terms of system, process, structure, technology and ability to adapt quickly for extended business activities, both locally and internationally, in the future. The Company aims to make stronger supply chain and innovation management as an effective means to shaping the edge over competitions. Our customers, business partners and all stakeholders shall benefit from quality products that feature world class standards and promote sustainability in the area of economy i.e. lifetime partnership with our brand to share success in the long run, society i.e. knowledge sharing, support to the youth, regular events to promote quality of life namely sports, music and career skills as well as environmentally friendly productions to ensure safety and reused materials by and large for people and the country.

On behalf of the board of directors, I would like to take this opportunity to express our statement of appreciation to each and every one of our management and employees for their contributions and hard works in compliance with our code of ethics and corporate governance for the benefits of leading the Company to more success going forward. I wish you all living great wellness in years to come.