How was the Company founded?
Carabao Tawandang Company is a joint venture along with German Tawandang Brewery Restaurant. The major shareholders include Mr. Sathien Setthasit, Ms. Nutchamai Thanombooncharoen, and Mr. Yuenyong Opakul or Add Carabao, the founder and lead singer of Carabao, the Thai Song-for-life band and one of the most successful Thai bands of all time.
Carabao Tawandang Company was established and incorporated on 22nd August 2001 in order to conduct its major business of manufacturing and distributing energy drinks under the name “Carabao Dang” along with other beverages. The initial capital at the time of its incorporation was 1 million Baht. Carabao Tawandang Co., Ltd. launched its energy drink products under the "Carabao Dang" trademark on 28th October 2002. The name “Carabao Dang” comes from the Group’s association with the band “Carabao”, combined with German Tawandang Brewery Restaurant, and is marketed with the slogan “Carabao Dang: The Fighting Spirit.”
With the continual and consistent growth of the business, the group of shareholders foresaw the need to expand our strategies for an integrated business model, ranging from the production and marketing to the distribution of energy drinks and other beverages to the consumers’ satisfaction. The Company was registered as a public limited company in Thailand on 8th July 2014 and listed on the Stock Exchange of Thailand on 21st November 2014.
How many key business lines does the Company have?
The company engages in the manufacture, marketing, selling, and distribution of energy drinks and other beverages within a vertically integrated business model, starting from the upstream production of key packaging materials i.e. glass bottles and aluminium cans down the chain to the bottling and canning of finished products as well as managing distribution channels both domestically and internationally under “World Class Product World Class Brand” vision.
How many product lines does the Company have in the portfolio?
The company sells and distributes 3 types of products as follows.
1. Branded products under their own brand, namely, energy drinks, vitamin C drinks, drinks containing zinc, coffee, and drinking water.
2. 3rd party products for distribution, namely, alcoholic drinks and non-alcoholic products.
3. Other products, namely, glass bottles.
How does the company compete in the international market?
The company produces and distributes products under their “World Class Product, World Class Brand” vision. The company has set their sights on the sports marketing platform, being exclusive sponsor of the English League Cup (EFL) and a principal partner of Chelsea Football as well as controls product quality to meet global standards. So, the company was granted “Superior Taste Award 2021” for Carabao carbonated energy drinks (Original, Green Apple, and Green Apple Sugar-Free Flavours) by the International Taste & Quality Institute (iTQi).
When should Carabao Energy Drink be consumed?
When you need a boost of energy, focus, or concentration.
How many cans of Carabao Energy Drink are sold worldwide?
In 2020, more than 1 billion cans of Carabao Energy Drink were sold in 57 countries worldwide.
Where can I learn more about shareholder information at The Carabao Group Company?
I'd like to sell Carabao products. How do I open a new account?
How can I find what jobs are available at The Carabao Group Company?
393, 393 Silom Building 7th - 10th floor, Silom Road Silom Bangrak Bangkok, Thailand 10500
Tel : 02-636-6111
88/2,88/3 Moo 2 Phimphawat-Saenphudat Rd., Tambon Phimpha Amphoe Bangprakong Chachoengsao, Thailand 24130
Tel : (66) 038-989-488
Fax : (66) 038-989-481, (66) 038-989-482
88,88/1 Moo 2 Phimphawat-Saenphudat Rd. Tambon Phimpha Amphoe Bangprakong Chachoengsao, Thailand 24130
Tel : (66) 038-989-499
Fax : (66) 038-989-489
88/4 Moo 2 Phimphawat-Saenphudat Rd. Tambon Phimpha Amphoe Bangprakong Chachoengsao, Thailand 24130
Tel : (66) 038-088-461
88/5 Moo 2 Phimphawat-Saenphudat Rd., Tambon Phimpha Amphoe Bangprakong Chachoengsao, Thailand 24130
Tel : (66) 033-0507-26, (66) 033-0507-27