Products of the company are sold and distributed to traditional trades via multi-tiered agents and cash vans as well as to modern trades.
Traditional trade is the major channels that the company distributes products through a network of agents that are managed by the company. In other words, the company searches for and appoints an agent who possess capability in expanding distribution coverage and warehousing at a province level, and then, collaborate with the agent, looks for sub-agents at a district level to distribute products to the wholesales and finally to local retailers nationwide thoroughly. The company put an emphasize on developing a network of retailers supported by over 1,500 personnel under the operation of both on-ground marketing and cash vans covering all prime trade areas.
In addition, the company developed cash van strategy, an internalized distribution fleet, to distribute products directly to retailers with distribution centers in 31 locations and cash van of over 330 vans covering approximately 180,000 retail shops.
2. Modern Trade
including convenience stores, supermarkets and hypermarkets places an order directly with the company and the company distributes products directly to their branches.