Vision & Mission
World class product world class brand
- People: Develop our people with good attitude, willingness to learn, innovation, accountability
- Work System: Execute with concise and international standard work system
- Organization & Management: Operate with clear objective and understandable responsibility, proper organization structure, and project-based approach
- Technology: Embed technology and innovation in our processes through production, management, sustainability development
- Product: Produce quality and well-known world class product
- Brand: Be wealthy and modern world class brand
- Corporate Image: Be known as world class organization with good governance and social responsibility
- Within 2020, the company aims to be number one in the domestic market with a 35% market share.
- Drive sales to reach the top three in the international market (targeted countries).
- Expand the market to all continents and differentiate itself from competitors with innovation in production, marketing and administration.