Vision & Mission


To be a leading energy drink business in Thailand and the CLMV region.(Cambodia, Laos, Myanmar and Vietnam)


  • The Company seeks to create customer satisfaction through proactive marketing innovations.
  • The Company seeks to maintain a quality management system,using know-how to drive its business as well as being responsible towards its community and society.

Goal and operating strategies of the Group

  • Develop marketing plans for enhancing the strength of our trademarks and effective use of innovative marketing strategy through Push & Pull strategy
  • Develop a strong international distributor network as well as a marketing operation strategy
  • Timely and quality product supply to meet consumers demand
  • Strengthening the “Carabao Dang” and “Carabao” Trademark lead to future business expansion