The products under the Group’s management are distributed to traditional trades via both a multi-tiered agent system and cash vans as well as to modern trades.
1. Traditional trade
is the key distribution channel which the Group managed through a network of agents. In other words, the Group searches for and appoints an agent who possess capability in expanding distribution coverage and warehousing at a province level, then, cooperate with the appointed agent, looks for sub-agents or wholesalers in a designated district level to distribute products to mid-to-small wholesaler span and finally to local retailers thoroughly.
The Group puts an emphasize on developing a network of wholesalers and retailers by putting over 1,500 personnel in charge of both on-ground marketing and cash van operations in all prime trade areas.
In addition to the multi-tiered agent system, the Group developed cash van strategy, an internalized distribution fleet, to distribute products directly to retailers by setting up distribution centers in 31 locations and form a cash van fleet of 326 vans to extend the distribution coverage of which approximately 180,000 identified retailers are served under the Group’s cash vans.
2. Modern Trade
includes convenience stores, supermarkets and hypermarkets place of which the purchasing orders are made directly to the Group and the products will be distributed directly to the branches.